01
THE KNOWLEDGE BASE
100 field answers, searchable without endless scrolling.
SEARCH THE KNOWLEDGE BASE → FR STREET TEAM / TRAINING
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FIELD ACADEMY.
Your complete playbook for learning, selling, and growing with FR Brands. Learn the Products. Master the Pitch. Open More Doors.
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FOUR TOOLS.
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Learn only what you need, then move directly into action.
02
YOUR FIRST 7 DAYS
One day at a time with saved progress and clear field targets.
START THE 7-DAY CHALLENGE →03
THE SALES PLAYBOOK
25 practical scripts in a compact scenario reader.
OPEN THE SCRIPT LIBRARY →04
FIELD TOOLS
Score stores, find the buyer, map pipeline, and run your daily power block.
OPEN FIELD TOOLS →01 / INSTANT KNOWLEDGE BASE
FIND IT.
FAST.
100 field answers without 100 answers of scrolling. Search anything, filter by topic, and open only what you need.
SEARCHES QUESTIONS + ANSWERS
What is the FR Street Team?Getting Started
The Street Team has two practical ways to build: buy eligible FR products at your Street Team pricing and sell them directly at approved events or activations, or help bring FR into new retail stores and earn according to the current commission and performance-pay rules. The goal is real product movement, real buyer relationships, and repeatable local sales activity.
Do I need sales experience?Getting Started
No. You need a repeatable process more than a sales background. Learn the product, build a focused prospect list, reach the correct decision-maker, ask for one clear next step, record what happened, and follow up when you said you would. Confidence comes from reps, not from waiting until you feel perfectly ready.
What should I do first?Getting Started
Start with action, not endless preparation. Learn the core product pitch, identify 20 strong local prospects, find the buyer route for your best accounts, and begin outreach. The Academy’s 7-Day Challenge is designed to move you from learning into real buyer conversations immediately.
Do I need social media followers?Getting Started
No. Local relationships, store visits, calls, and email outreach can all work. A social audience can help but is not required.
Is the Street Team an employment position?Getting Started
Members operate according to their independent-contractor agreement, not automatically as employees. Your specific rights and obligations are governed by the signed program terms.
Can I work part-time?Getting Started
The opportunity is designed to be flexible, subject to participation and good-standing requirements in your agreement.
What is a good first-week goal?Getting Started
By the end of your first week you should know the core product story, have a real local prospect list, have contacted decision-makers through multiple channels, have visited stores where practical, and have a clear next action on every warm opportunity. The win is momentum and real conversations—not pretending every first contact should become an order.
Who can help me when I get stuck?Getting Started
Use your designated Street Team coordinator. Include the store name, contact, what you have already discussed, and the exact question.
Where are official resources?Getting Started
Find sales assets and pitch materials in your Street Team Google Drive. Review current wholesale prices at frbrands.ca.
Do I need to purchase inventory?Direct Sales
Not to introduce wholesale accounts. Buying inventory is part of the separate direct-resale route, if authorized.
What is FKN Energy Gum?Product Knowledge
Sugar-free, calorie-free caffeine gum with 40 mg caffeine per piece, 80 mg per two-piece serving, plus L-theanine and B vitamins. A tin holds 10 individually wrapped pieces.
What flavours does energy gum come in?Product Knowledge
The established line includes Blue Raspberry, Spearmint, Pineapple Mango, Watermelon Ice, Strawberry Lemonade, White Peach, White Freeze, and Orange Cream. Verify current stock before quoting.
What are gum minis?Product Knowledge
A trial-friendly three-piece energy gum pack with 120 mg caffeine total and a suggested retail price of $2.99.
What are gum twin packs?Product Knowledge
Two full-size 10-piece tins wrapped together (20 pieces total). The suggested retail price is $14.99.
What does regular gum retail for?Product Knowledge
The established suggested retail price is $8.99 per 10-piece tin. Confirm current wholesale pricing before quoting a store.
What are FKN Energy Gummies?Product Knowledge
A six-gummy pack containing 100 mg caffeine total, offered in Blue Raspberry, Sour Watermelon, and Tropical Punch. Suggested retail price: $3.99.
How are gummies displayed?Product Knowledge
The standard display box holds 12 consumer packs. The standard minimum is three display boxes per flavour; a master case holds ten display boxes. Confirm launch pricing and availability.
What are FKN Energy Pouches?Product Knowledge
A distinct caffeine format: 15 pouches per tin and 80 mg caffeine per pouch. Confirm current channel eligibility, inventory, and compliance materials before offering.
What are FR Hydration products?Product Knowledge
The Aqua Vitalis alkaline water line includes 500 mL and 1 L sport-cap bottles. Use the current catalog for packs, wholesale prices, and availability.
Which product should I pitch first?Product Knowledge
Lead with the product best suited to the store: full-size gum and minis for checkout, suitable energy formats for supplement stores, and hydration where relevant.
How do I explain caffeine amounts?Product Knowledge
Use the exact amount per piece, serving, or pack from the current label. Never mix up gum, gummies, and pouches.
Can I make medical or performance claims?Product Knowledge
No unapproved claims. Use official product information, follow label warnings, and never promise health outcomes.
Are all products available everywhere?Product Knowledge
No. Product availability, permitted channels, and regulations vary by market. Confirm with FR before offering a product.
What types of stores should I approach?Finding Retail Stores
Convenience stores, gas stations, supplement shops, gyms with retail counters, and suitable independent markets are natural starting points.
How do I find local prospects?Finding Retail Stores
Use a focused 20-minute prospecting block. Search one category at a time on Google Maps—supplement stores, convenience stores, gyms, gas stations, health-food stores—then quickly check photos, website, social pages, number of locations, and whether the product visibly fits. Capture the contact details and move on; do not spend 15 minutes researching one cold lead.
Who should I ask for?Finding Retail Stores
Ask for the person who can actually approve or evaluate a new product: owner, founder, buyer, purchasing manager, category manager, merchandising manager, general manager, or store manager depending on the business. A gatekeeper is useful if they can give you the buyer’s name, email, best call time, or head-office route.
Should I target big chains immediately?Finding Retail Stores
Start with independent stores to build skill, but escalate legitimate multi-location or chain opportunities to FR early.
What if a store already carries FKN?Finding Retail Stores
Ask what they carry and how it is doing, then check current account ownership with FR. Never assume the account will be credited to you.
How many stores should I contact?Finding Retail Stores
Aim for a consistent pace. Five suitable businesses per outreach day is a useful starting target, adjusted for your market.
What makes a lead qualified?Sales Strategies
A qualified opportunity is more than a business name. You should have a legitimate retail fit, the correct buyer or decision path, evidence of real interest, and a concrete next step such as a local product review, pricing discussion, category review, approved trial, or scheduled follow-up.
Can I prospect outside my area?Growth & Success
Check territory rules and product eligibility first. Do not promise yourself or a retailer exclusivity.
What details should I record?Account Management
Track the business, exact location, decision-maker, role, contact information, date and channel of each touch, what they said, current pipeline stage, and the next action with a date. Good notes protect your work and stop warm opportunities from disappearing because you forgot what happened.
How do I open a store conversation?Sales Strategies
Keep the first conversation short. Introduce yourself, explain the relevant FR/FKN product format in one sentence, give the buyer a commercial reason it may fit their store, and ask whether they handle new products. Your first goal is not to deliver a ten-minute presentation—it is to reach the right person and earn the next step.
Why use the 1,000+ location proof point?Sales Strategies
It gives the buyer context that the brand already has retail distribution. Do not suggest every location achieves a specific sales result.
What if they have never heard of FKN?Handling Objections
Explain that you are expanding local distribution from an established North American retail base, and offer a concise catalog or product overview.
What if they say they are not buying?Handling Objections
Do not argue. Find out whether the issue is timing, category fit, budget, space, or simply that they are not reviewing anything right now. If there is a future window, record it and reconnect when they asked. If it is a firm no or poor fit, close the loop professionally and move your time to a better account.
What if they say it is too expensive?Handling Objections
Clarify what 'expensive' means before defending the product. Ask whether the concern is the retail price, retailer margin, or sell-through risk. Then use the current approved pricing and product positioning to answer the real concern instead of guessing at discounts or making promises.
What if they already sell energy drinks?Handling Objections
That is often a sign the category already works in the store. Position FR’s portable formats as another way for existing energy customers to buy—not automatically as a replacement for drinks. Ask what energy products move best and where customers currently shop the category.
What if they have no counter space?Handling Objections
Acknowledge the concern and ask what placements are realistically available. FR’s compact formats may fit checkout, an energy section, supplement area, or another small impulse location depending on the store. Do not force a placement that does not make sense.
What if they request samples?Marketing & Samples
Qualify the opportunity before sending free product. Confirm the business is real, the customer base fits, you are speaking with someone who can influence the buying decision, how many locations are being reviewed, what they are evaluating, and what the next commercial step would be if the product fits. If the account is local, showing the product in person can be stronger than shipping samples blindly.
What if they say send me information?Handling Objections
Treat this as the beginning of the next step, not the end of the conversation. Confirm the buyer’s correct email, what product or format they care about, whether this is one location or multiple, and when it makes sense to reconnect. Send only the relevant current information rather than a giant generic attachment dump.
What if they want a discount?Handling Objections
Share only authorized offers. Escalate volume discounts and nonstandard terms to FR.
What if they ask about returns?Handling Objections
Refer to the current written return or promotion policy. Do not promise a refund or 90-day guarantee without approval.
How should I close a meeting?Sales Strategies
Close for a next action, not pressure. That could be a product review, a local visit, a pricing discussion, a buyer introduction, an approved sample with a follow-up date, or bringing FR into account setup. Never leave a live opportunity without knowing what happens next.
Where are wholesale prices?Wholesale Ordering
Use frbrands.ca as the live wholesale pricing reference unless FR gives you another current approved source. Open the exact product, confirm what one case or sleeve contains, and read the current quantity pricing. Pricing can change, so do not sell from an old screenshot or a number you memorized weeks ago.
How do cases and displays work?Wholesale Ordering
Every product has its own selling unit and case structure. Check the current catalog; do not promise partial cases.
How is a first wholesale order placed?Wholesale Ordering
Confirm products and quantities, collect necessary business details, submit the opportunity to FR, and let the team confirm the invoice, payment terms, and fulfillment.
Do I ship wholesale orders myself?Wholesale Ordering
No. FR handles wholesale fulfillment from the warehouse. Direct resale with purchased inventory is different.
Who issues invoices?Wholesale Ordering
FR issues official invoices and confirms approved payment terms. Do not take wholesale payments into a personal account.
Does the store have to pay before shipment?Wholesale Ordering
Many new accounts prepay, while some approved accounts have other terms. FR confirms the terms for each account.
Is shipping free?Wholesale Ordering
Some promotions include a qualifying shipping threshold. Confirm the current offer before promising free shipping.
What if there is an order problem?Wholesale Ordering
Gather order details, affected items and photos where helpful, then escalate to FR. Avoid promising replacement, refund, or credit before approval.
Can I offer exclusive territory rights?Account Management
No. Only FR can approve commercial exclusivity in writing.
How do I handle an interested multi-store group?Real-World Scenarios
Capture buyer details, scope, and interest, then bring FR into the opportunity before negotiating a rollout.
How do commissions work?Commissions & Earnings
Retail-account commission is based on qualifying net collected product sales from a properly attributed account, subject to the current Program Terms. The practical idea is simple: help bring FR into the right stores, document the opportunity properly, and keep the account moving. Never treat a verbal order or unpaid invoice as guaranteed commission.
When am I paid?Commissions & Earnings
Payout timing follows your agreement. In general, qualifying collected sales—not merely verbal orders or unpaid invoices—drive commission calculations.
Do I earn on reorders?Commissions & Earnings
Qualifying reorders from a properly attributed retail account may continue to qualify while you remain active and eligible under the current Program Terms. That is why opening the right store and helping it become a healthy repeat account is more valuable than chasing one-off transactions.
How do I protect lead attribution?Account Management
Finding a store name is not enough. Make meaningful contact, identify the actual buyer, document the date/channel/result, register the opportunity through the current FR process when required, and keep moving it forward. FR records and the Program Terms determine final attribution, especially when accounts overlap.
What if two members contact the same store?Account Management
Send the history to FR and let the company resolve the overlap. Do not argue with the retailer.
What if a store reorders without me?Commissions & Earnings
Check that the account is attributed to you and eligible under the agreement; a qualifying reorder may still earn commission.
How do I help stores reorder?Account Management
Check delivery, ask what formats and flavours sell, help with approved merchandising, and suggest the correct replenishment contact or process.
What if a store has slow sell-through?Account Management
Ask about shelf placement, staff familiarity, pricing, and flavour mix. Share actionable feedback with FR; never guarantee sales.
Can earnings be guaranteed?Commissions & Earnings
No. Illustrative commission examples are not promises of income. Results depend on qualifying collected sales and program rules.
What happens if I stop participating?Account Management
Your signed agreement controls ongoing attribution and eligibility, including any active participation or good-standing conditions.
Can I create my own branded graphics?Marketing & Samples
Use approved brand assets and seek approval before making new public-facing claims or altering packaging artwork.
Can I sell at events?Direct Sales
Direct event sales may be permitted under the program, subject to venue approval, product restrictions, and applicable local rules.
Can I run product giveaways?Marketing & Samples
Ask FR first. Promotions may trigger age eligibility, advertising, sampling, and other requirements.
How do I answer regulatory questions?Product Knowledge
Refer to approved current compliance documents and FR. Do not equate compliance with a regulatory category to product-specific approval.
What is the most important habit?Growth & Success
Never leave a live opportunity without a next move. A buyer name, an email, a store visit, a callback date, a head-office route, a pricing discussion, a decision, or a clear reason to close the file all count. Ambiguity is what kills pipeline.
What if I do not know an answer?Growth & Success
Do not guess. Tell the buyer you want to give them the correct answer, verify it using the live product information, current pricing, Program Terms, or FR team, and follow up quickly. A fast accurate answer builds more trust than confident misinformation.
What are the two ways to build with the Street Team?Getting Started
Path one is direct selling: you purchase eligible FR products at your applicable Street Team price and resell them at approved events, pop-ups, markets, gyms, or activations, keeping the remaining margin after your costs. Path two is retail account development: you help bring FR into new stores and can earn under the current commission and performance-pay structure when those accounts generate qualifying sales.
What is the difference between direct-sale margin and retail-account commission?Commissions & Earnings
They are two different money paths. In direct selling, you buy the inventory from FR and your result is the customer selling price minus your product cost and your own operating expenses. With a retail account, the store buys from FR and eligible qualifying net collected sales may generate your retail-account commission under the current Program Terms.
How should I think about profit at an event?Direct Sales
Do not confuse revenue with profit. Start with what customers actually paid you, subtract your Street Team product cost, then subtract booth fees, payment-processing fees, travel, taxes, and other expenses you are responsible for. That remaining amount is the number that tells you whether the event was commercially worthwhile.
What is the FR Retail Fit Score?Finding Retail Stores
It is a quick way to compare prospects using six factors: audience fit, traffic or transaction volume, whether energy/functional products already sell there, decision-maker accessibility, multi-location upside, and willingness to review or trial a new product. Score each factor from 0–5 and use the total to prioritize your strongest prospects instead of working a random list.
How do I score a potential store?Finding Retail Stores
Look for evidence, not vibes. Ask whether the customer base fits, whether the store has meaningful traffic, whether the energy category already moves, whether you can actually reach the buyer, whether there is multi-location upside, and whether the decision-maker is open to reviewing new products. Use the Field Tools scorecard below to compare accounts.
How can I build a prospect list in 20 minutes?Finding Retail Stores
Pick one category and one geographic area. Search Google Maps, open promising stores in separate tabs, scan photos and reviews for product/category fit, check the website and Instagram, identify whether the business is independent or multi-location, capture the phone/site/social contact, and keep moving. The goal is a usable list, not a research project on every lead.
How do I know whether a local store can approve the product?Real-World Scenarios
Ask directly: 'Can this location approve new products, or does your head office/category team need to approve them first?' Independent stores may decide locally; regional chains, franchises, and national operators often use central purchasing, merchandising, procurement, or category teams. Learning the buying structure early saves days of pitching the wrong person.
What should I say to a gatekeeper?Sales Strategies
Do not force a full product pitch onto whoever answered the phone. Say something like: 'Hey, quick question—who handles purchasing or new products for you guys?' Then get the buyer’s name, email, and best time to reach them. A gatekeeper who gives you the correct route has already helped move the opportunity.
What counts as meaningful contact with a prospect?Account Management
Meaningful contact creates evidence that the opportunity moved: a buyer reply, a real conversation, a store visit, a confirmed decision-maker, a category-review route, a pricing request, an approved sample discussion, or a scheduled next step. A scraped company name or a blind email with no response is not the same thing as an active opportunity.
What are the Street Team pipeline stages?Account Management
Use a simple progression: Prospect → Contacted → Replied → Qualified → Interested → FR Involved → Account Opened → Reordering. The point is not the labels themselves; the point is knowing where every opportunity is today and what evidence is required to move it forward.
What should every live opportunity have before I stop working for the day?Growth & Success
A status and a next action. If a prospect is still active, you should know exactly what happens next and when: send the overview, call Tuesday, visit Thursday, find the head-office buyer, reconnect after the category review, bring FR into pricing, or close the file. A mystery pipeline is not a pipeline.
What does a practical follow-up cadence look like?Sales Strategies
A useful default is an initial outreach, a short second touch around Day 3–4, a new angle around Day 7, and an alternate channel around Day 10–14 when appropriate. But context beats automation: if a buyer says 'call me Friday,' call Friday; if their category review is quarterly, work around that real timeline.
When should I stop following up?Growth & Success
Professional persistence is not endless chasing. Stop when the account is clearly a poor fit, the buyer gives a firm no, they ask you not to contact them, or there is no legitimate reason to keep touching the account. Close it cleanly and put your energy into opportunities that can actually move.
What should I do when the buyer says corporate decides?Real-World Scenarios
That is not a dead lead; it is a routing problem. Ask who controls the category, capture any local manager support, find the head-office buyer or vendor route, and document the number of locations and relevant category. For larger chains, bring FR in early so pricing, vendor setup, logistics, compliance, and negotiations stay coordinated.
What should I do after a buyer says they are reviewing it?Handling Objections
Do not send 'just following up.' Ask what is still unresolved: product fit, pricing, timing, placement, internal approval, or something else. That turns a vague follow-up into a useful conversation and tells you what the buyer actually needs to make a decision.
What should I do after pricing has been sent?Account Management
Make sure the buyer has what they need to decide. Ask whether anything is still unresolved around product fit, case quantities, setup, margin, placement, or timing. If the buyer is ready to move, bring FR into the appropriate account-setup or ordering step rather than letting the opportunity sit.
When is an in-person product look better than mailing samples?Marketing & Samples
When the prospect is local, visiting can be stronger and faster than shipping product to a cold contact. You can show the format, answer questions, learn where it would merchandise, and confirm whether you are speaking with the right person. Use shipped samples when there is a legitimate buying process and the trial will actually help move the decision.
How should I qualify a sample request?Marketing & Samples
Confirm the business and retail fit, buyer name and role, number of locations, buying structure, what they are evaluating, whether a local visit is possible, and what the next commercial step would be if the product fits. Samples should support real opportunities—not become free-product fulfillment for cold curiosity.
What does net collected mean in plain English?Commissions & Earnings
It means the qualifying product revenue FR actually receives and keeps after non-qualifying amounts and adjustments are handled under the Program Terms. Taxes, shipping, duties, refunds, returns, chargebacks, credits, discounts, cancelled orders, unpaid invoices, free products, and samples can affect the amount used for commission calculations.
What should I do if FR has already contacted the account?Account Management
Do not create competing conversations. Check the current account status and let FR records and Program Terms determine whether it is already managed, attributed, or actively pursued. Strong notes help show what you did, but finding the same company independently does not automatically create ownership.
How should I handle an owner who is never in the store?Real-World Scenarios
Use the visit to gather routing information. Get the owner or buyer’s name, best email, best day/time to reach them, and whether the location can approve products locally or needs head office. Then contact the decision-maker directly and reference that you stopped by the store.
What does a good 30–60 minute sales block look like?Growth & Success
A strong baseline is: find 10 new prospects, send 5 targeted emails, send 5 targeted DMs, make 3 calls, complete every follow-up due today, and log your activity before you stop. These are suggested activity targets—not guarantees or rigid requirements—but they create enough real volume to consistently generate conversations.
What should a simple Street Team week look like?Growth & Success
Batch the work: Monday build pipeline, Tuesday do new outreach, Wednesday make calls and visit stores, Thursday follow up and move warm buyers, Friday close loops and plan the next week, and use weekends for approved events or local activations when relevant. Batching keeps you from bouncing between research, writing, calling, and follow-up all day.
What should I measure besides orders?Growth & Success
Track both activity and progress. Activity includes prospects found, emails, DMs, calls, visits, and follow-ups. Progress includes buyer replies, correct decision-makers identified, category reviews, local product looks, commercial questions, pricing requests, FR involvement, accounts opened, and reorders. Orders matter, but pipeline movement tells you whether your process is working before the order arrives.
How do I avoid sounding robotic in outreach?Sales Strategies
Use a structure, not a memorized speech. Keep the opening short, mention why the store is relevant, explain one commercial reason the product may fit, and ask one easy question. Use the Script Library as a starting point, then rewrite the wording into your natural voice without changing product facts or making unauthorized promises.
What should I do when a buyer asks a product question I cannot answer?Product Knowledge
Say you want to confirm the correct information rather than guessing. Use the product label, current official product page, approved assets, or FR support, then follow up quickly. Product confidence includes knowing when to verify something.
How should I approach a regional or national chain?Real-World Scenarios
First learn the buying structure and category owner. Capture the number of locations, local-store interest, buyer/category contact, vendor-onboarding route, and the exact product category. Bring FR in earlier than you would for a single independent store because chain opportunities can involve vendor setup, pricing, logistics, compliance, and broader negotiations.
What is the goal of the first email?Sales Strategies
Get a reply or a clear next step—not tell the entire company story. A strong first email gives one line of context, one reason the store is relevant, one or two commercial product reasons, and one easy CTA such as confirming the buyer, reviewing a quick overview, or setting a short call.
What should I do after a store receives its first order?Account Management
Check that the order arrived correctly, ask whether staff understands the product and where it is merchandised, learn which flavours or formats customers respond to, and schedule a natural reorder check-in. The account becomes more valuable when you help it move from first order to healthy repeat purchasing.
How do I turn an event conversation into a retail opportunity?Direct Sales
Listen for people who own, manage, or work with gyms, stores, convenience locations, supplement shops, or other relevant businesses. Ask a simple business question, capture the decision-maker route, and follow up after the event as a retail conversation. Events can generate both direct product sales and new store opportunities.
Use current product labels, live wholesale pricing, the Street Team page, and current Program Terms for details that can change.
02 / YOUR FIRST 7 DAYS
SEVEN DAYS.
REAL ACTION.
One day at a time. Learn the move, do the work, mark it complete, and keep going.
20PROSPECTS
10EMAILS
10DMs
5CALLS
2STORE VISITS
0%
0 of 7 days complete
01
DAY 1 / 7
LEARN + BUILD YOUR LIST
Know the core product pitch and find 20 real stores in your market.
DAILY OBJECTIVE
Finish Day 1 with product confidence and a real local prospect list—not another day of preparation.
TRAINING
Review the current product information and say the short retailer pitch out loud until it sounds natural. Then build a focused list of 20 suitable local retailers. Prioritize visible category fit and reachable decision-makers instead of simply collecting the biggest names.
ACTION CHECKLIST
- Review the core product information and approved claims.
- Practice the 15-second retailer pitch five times.
- Find 20 real local retail prospects.
- Score your strongest prospects and choose the first accounts to contact.
PRACTICAL EXAMPLE / SCRIPT
“FKN Energy is a compact grab-and-go energy format that gives retailers another option beyond the usual drinks and shots. Who handles new products here?”
02
DAY 2 / 7EMAIL
Send 10 short, targeted emails to suitable stores or buyers.
DAILY OBJECTIVE
Create replies and buyer routes—not long essays.
TRAINING
The job of the first email is to create relevance, credibility, and one easy next action. Keep it short. Give one line of context, why the store caught your attention, one or two commercial reasons the product may fit, and a simple CTA.
ACTION CHECKLIST
- Choose 10 high-fit prospects from your list.
- Find the correct buyer email where possible.
- Personalize the opening line or store context.
- Send 10 concise emails and log the next action.
PRACTICAL EXAMPLE / SCRIPT
“Hey [Name] — I’m with FR Brands and we’re expanding FKN Energy into more retailers around [Area]. I thought [Store] could be a strong fit. Are you the person who handles new products, or is there someone else I should connect with?”
03
DAY 3 / 7
DM
Send 10 targeted Instagram or social DMs.
DAILY OBJECTIVE
Use social media to reach real businesses and find the decision-maker.
TRAINING
DMs should be short enough to read on a phone. Do not send a brochure in the first message. Establish why you are reaching out and ask who handles new products. If they move you to email or phone, follow that route.
ACTION CHECKLIST
- Choose 10 relevant local businesses with active social accounts.
- Reference the business naturally—do not mass-copy a generic opener.
- Ask who handles new products or purchasing.
- Move good replies into your pipeline with the next action.
PRACTICAL EXAMPLE / SCRIPT
“Hey [Store] — I’m local and work with FR Brands. I thought FKN Energy could fit your customer base. Who’s the best person to speak with about new products?”
04
DAY 4 / 7
CALL
Make 5 calls and identify the correct buyers.
DAILY OBJECTIVE
Turn phone calls into buyer names, emails, callbacks, and real category conversations.
TRAINING
Do not measure calls only by orders. A buyer name and email, a better call time, a head-office contact, or a real product conversation is progress. The person answering the phone can help you find where the yes actually lives.
ACTION CHECKLIST
- Make 5 calls to your highest-fit accounts.
- Ask who handles purchasing or new products.
- Capture the buyer name, email, and best time to reconnect.
- Log every result and next action.
PRACTICAL EXAMPLE / SCRIPT
“Hey, quick question — who handles purchasing or new products there?”
05
DAY 5 / 7
VISIT
Walk into 2 local businesses and create real face-to-face opportunities.
DAILY OBJECTIVE
Use local presence as an advantage.
TRAINING
A store visit lets you see merchandising, traffic, current energy products, and the buying environment. If the buyer is not there, get the route. If they are there, keep the intro short and make the next step easy.
ACTION CHECKLIST
- Visit 2 suitable local retailers.
- Observe checkout and current energy placement.
- Ask whether new products are approved locally or through head office.
- Leave every visit with a buyer route, next step, or clear reason to close it.
PRACTICAL EXAMPLE / SCRIPT
“Quick question — can this location approve new products directly, or does your head office/category team need to approve them first?”
06
DAY 6 / 7
FOLLOW UP
Touch every warm lead from Days 1–5.
DAILY OBJECTIVE
Move interested buyers forward without begging for replies.
TRAINING
Follow up with context and a reason to respond. Ask what is unresolved, offer a local product look where practical, confirm the correct buyer route, or bring FR in when commercial questions require it. A follow-up should make the buyer’s next decision easier.
ACTION CHECKLIST
- Review every reply and warm conversation from the week.
- Follow up with a specific question or useful next step.
- Qualify any sample requests before product is committed.
- Schedule the next action on every live opportunity.
PRACTICAL EXAMPLE / SCRIPT
“Hey [Name] — wanted to make this easy. Is the main question product fit, pricing, timing, or who at your company needs to review it?”
07
DAY 7 / 7
REVIEW + MOVE
Clean your pipeline and prepare the next week.
DAILY OBJECTIVE
Finish with zero mystery opportunities.
TRAINING
Review every prospect you touched. Move warm accounts to the correct pipeline stage, close poor-fit accounts, schedule future follow-ups, and bring FR into opportunities that are ready for pricing, account setup, chain review, or another company-level next step.
ACTION CHECKLIST
- Review every open opportunity and assign a pipeline stage.
- Make sure each live account has a dated next action.
- Identify what outreach channel produced the best conversations.
- Build next week’s prospect list and activity target.
PRACTICAL EXAMPLE / SCRIPT
Week review: prospects found, replies, decision-makers identified, store visits/product reviews, buyers asking commercial questions, accounts ready for FR involvement, and the message that got the best response.
7 / 7 COMPLETE
KEEP THE PIPELINE MOVING.
You completed the first-week challenge. Keep the rhythm: new prospects, real conversations, disciplined follow-up, clear next moves.
Progress is saved locally in this browser on this device.
03 / COPY-AND-SEND SALES PLAYBOOK
KNOW WHAT
TO SAY.
25 real field scenarios. Search the situation on the left, open one script on the right, personalize it, and use it.
25 scriptsSELECT A SCENARIO ↓
15-second elevator pitch
Use when you only have a few seconds to earn the buyer's attention.
Hi, I'm [Name] with FKN Energy. We make portable grab-and-go energy products built for retail and checkout. Who handles new product decisions here?
Walk-in introduction
Use when you first enter a store and need to reach the decision-maker.
Hey! How’s it going? I’m with FKN Energy. We’re growing into more local retailers and are already carried in 1,000+ locations across North America. We have portable energy products that are a great fit for checkout. Who handles bringing new products into your store?
30-second buyer pitch
Use once you have the buyer's attention and need a concise retail value proposition.
We’re FKN Energy, a growing North American brand with energy gum and other grab-and-go formats. We’re carried in 1,000+ retail locations, and our compact packaging works well for counter merchandising. Would you be open to reviewing a starter assortment for your store?
Cold call
Use when calling a store to identify or reach the person who reviews new products.
Hi, this is [Name] with FKN Energy. We’re expanding with local retail partners and I’d love to connect with whoever reviews new energy products. Who’s the best person to speak with?
Ask for the buyer's contact information
Use when the decision-maker is not available.
No problem — what's the best name and email for the person who reviews new products? I can send them a short overview and follow up at a better time.
Instagram DM
Use for a short first-touch message to a store's business account.
Hey [Store Name]! I came across your page and thought our FKN Energy products could be a great fit. We’re carried in 1,000+ North American retail locations and are adding more local partners. Who handles new product decisions for your store?
First outreach email
Use when emailing a buyer or store for the first time.
Subject: A new energy format built for checkout Hi [First Name], I’m [Name] with FKN Energy. Our products are already carried in 1,000+ retail locations across North America, and I thought they could be a great fit at [Store]. Our compact energy formats are designed for convenient grab-and-go merchandising. Would you be open to taking a look at our product lineup and current wholesale options? Thanks, [Name] | FR Street Team
After buyer requests information
Use immediately after a buyer asks you to send details.
Hi [Name], great speaking with you! As promised, here’s our current product information and pricing: [approved links]. I think [product] could be a fit for [store] because [specific reason]. Would [day] work for a quick follow-up?
Follow-up after 3–5 business days
Use when information was sent and you have not heard back.
Hey [Name]! Just checking whether you had a chance to review the FKN Energy information I sent over. Happy to help with a starter assortment or answer any questions. Is this a category you’re open to reviewing?
Busy buyer follow-up
Use when a buyer showed interest but timing was the issue.
Hey [Name], completely understand you’ve got a lot going on. Is there a better date for me to reconnect about our FKN Energy lineup? Happy to follow your timing.
Not familiar with the brand
Use when the buyer asks who FR/FKN is.
Totally understand! That’s why we’re introducing FKN to more local retailers. We’re already carried in 1,000+ North American locations, and I’d be glad to show you the formats that might suit your store.
Already sell energy drinks
Use when the buyer believes the category is already covered.
That makes sense—and it tells me your customers already shop the energy category. Our gum and other small formats can give them a different grab-and-go option alongside your drinks.
Price objection
Use when the buyer says the product or retail price feels expensive.
Fair point. Is the main concern the consumer retail price or the margin for your store? I can walk you through the approved pricing and see if the category fits your customers.
Sample request
Use when a buyer asks for samples before you know whether the opportunity is genuinely qualified.
Absolutely — we just qualify sample requests so we’re putting product behind real opportunities. Are you the person who handles the category, how many locations are you reviewing for, and if the product fits would you be open to bringing it in?
No counter space
Use when merchandising space is the objection.
Totally understand. Our packaging is compact, and we have approved merchandising options I can show you. Where do you normally position smaller checkout products?
Ask for the order
Use when the buyer is interested and you need a clear next step.
If the assortment looks like a fit, would you like to get a starter order together? I can confirm the case sizes and send the information to our team for the official invoice and fulfillment.
First order handoff to FR
Use when a qualified opportunity is ready for FR to process.
New retail opportunity: [Store Name], [address]. Buyer: [name, email, phone]. Interested in: [products/flavours/quantities]. Pricing discussed: [approved offer]. Next step requested: [invoice/sample/call]. Original contact date: [date].
Post-delivery check-in
Use after the first order arrives.
Hey [Name]! Just checking that everything arrived properly. How are the products looking in-store? Let me know if you need any approved product images or display information.
Reorder check-in
Use to create a natural recurring-account follow-up.
Hey [Name], hope all’s well! Wanted to see how FKN has been moving and whether you’re getting low on any flavours. Happy to coordinate your next order with our team.
Larger chain referral
Use when a multi-location opportunity should be handed to FR.
Hi team, I connected with [Buyer] at [Chain], which has approximately [X] locations. They’re interested in discussing [products]. Here are their contact details and requirements: [notes]. Could we coordinate next steps before any pricing or rollout commitments?
Corporate decides
Use when a local manager says head office controls the category.
Got it. Who at head office handles the category or vendor approvals? If you know the buyer name, email, or supplier route, that would help a ton. I’ll make sure our FR team is aware of the opportunity before we push it further.
Buyer is reviewing
Use instead of a vague 'just following up' message.
Hey [Name] — when you’re reviewing it, is the main question product fit, pricing, timing, placement, or internal approval? Happy to get you whatever is most useful.
Pricing sent follow-up
Use after current approved pricing has already been sent.
Hey [Name] — wanted to make sure you have what you need to make a decision. Anything still unresolved on product, case quantities, setup, placement, or timing?
Local product visit
Use when you are local and showing the product is easier than another email or blind sample shipment.
Hey [Name] — I’m local and can stop in with the product if seeing the format in person is easier than another email. What day tends to be best?
Owner absent after store visit
Use after staff points you to an owner or buyer who was not in the store.
Hey [Name] — I stopped by [Store] and the team pointed me your way for new products. I wanted to introduce FKN Energy and see whether it belongs in your category. What’s easiest for a quick review?
04 / FIELD TOOLS
STOP GUESSING.
USE THE SYSTEM.
Interactive tools for handling live buyer situations, finding the decision-maker, moving opportunities through pipeline, and staying consistent every day.
01
What Do I Do Next?
Choose what is happening with the buyer and get the next move instantly.
QUICK RULE
Never leave a live opportunity without knowing the next move.
WHAT THIS MEANS
The account may still be valid, but you have not created enough reason for the buyer to respond yet.
YOUR NEXT MOVE
Use a short second touch that makes the next step easier. Confirm whether they are the right buyer and give them one simple reason to reply.
WHAT TO SAY
Hey [Name] — keeping this simple. Are you the person who handles new products, or is there someone else I should connect with?
02
Where does the “yes” live?
Select the business type and get the likely decision path before you waste time pitching the wrong person.
LIKELY DECISION PATH
OWNER / FOUNDER / LOCAL BUYER
A 1–3 location independent business may be able to approve the product locally.
NEXT MOVEAsk whether this location can approve new products directly and get the owner/buyer name.
03
Pipeline Map
Click the stage your opportunity is in. The Academy tells you what that stage means and what needs to happen next.
CURRENT STAGE
PROSPECT
Fits the target profile; not yet contacted.
NEXT MOVEMake the first real outreach attempt.
04
30–60 Minute Power Block
A simple baseline when you need to stop planning and start moving pipeline.
0/ 6
THE RULEActivity creates chances. Progress is a buyer reply, correct contact, store visit, pricing question, category review, next step, account opening, or reorder. Track both.
04 / QUICK ACCESS
TOOLS FOR
THE FIELD.
Use live FR sources for anything that can change. No stale pricing, guessed claims, or mystery links.
LIVE SOURCEFR Brands WholesaleOPEN WHOLESALE WEBSITE ↗PRODUCT INFORMATIONOfficial Product ListingsBROWSE CURRENT PRODUCTS ↗CURRENT PRICINGWholesale PricingVIEW LIVE PRICING ↗ASSETSStreet Team Google DriveOPEN APPROVED RESOURCES ↗TRAININGMaster PlaybookOPEN PLAYBOOK ↗SUPPORTStreet Team SupportCONTACT FR ↗EVENTSStreet Team GearBUILD YOUR SETUP ↗
FR FIELD ACADEMY · LEARN THE PRODUCTS. MASTER THE PITCH. OPEN MORE DOORS.Challenge progress is saved locally in this browser on this device.